Digem, the Interactive Digital Media organization, got a glimpse at “the real world” on Friday, April 11, touring two businesses in Lincoln, Nebraska. The group visited Sandhills Publishing in the morning and then the advertising agency Swanson-Russell in the afternoon. Sandhills was kind enough to provide lunch for the visiting students and advisers as well.
Sandhills Publishing showed the students the variety of work it does with clients in the agricultural and aviation fields, in print publications, online sites and intranet databases to assist their clients in reaching customers and analyzing sales. In addition, the students learned about the award-winning “green” building which houses the company’s data services.
After lunch, the students visited Swanson-Russell, an agency that serves primarily outdoor recreation companies, although it has a diverse client list. Here, students got to see some of the work the company has done with client’s websites. Also, they were treated to a breakdown of a sales pitch presentation, with many of the students taking notes for their own upcoming pitches in advertising courses.
Digem organizes an annual trip to interactive media companies nearby. Past trips have been to Omaha, Neb., and Kansas City, Mo. Any student with an interest in interactive digital media is welcome to Digem meetings which are usually held the first Thursday of each month. To learn more, join the Digem group on Facebook — digem — Digital Electronic Media.